Welcome to the always inspiring more world of Symrise! We invite you to join us on our captivating journey through the world of taste, nutrition, scent, and beauty. Subscribe to our blog and immerse yourself in the art of perfumery & taste creation. Learn about trends, make discoveries and get intrigued with everyday applications. Discover the inspiring stories behind …
The Empowered Hijabista
The ladies are taking a day out; a group of girlfriends meet at their favorite cafe to indulge and talk about all things fashion, beauty, and gossip. And, of course, they capture and share their experience via Insta. What makes them special: they live in Jakarta, and they wear headscarves—meet the Hijabistas. These Muslim consumers …
For the Love of Pet Parents
For The Love Of Pet Parents Today, more than ever, pet owners view their pets as natural members of their family. They take their pups to socialize at parks, cuddle with their kitties in cafes, flaunt their bowtied bunnies. Pets also relieve stress and anxiety, and in the times of COVID lockdowns, they are alleviating …
African Beauty, Young, Vibrant and Proud
Make room at the table African beauty has pulled up a seat. Home to the youngest population globally, Africa holds the hot spot for young, educated metropolitan individuals. A region in perpetual movement, it showcases a kaleidoscope of ethnicities and cultures that add to the brilliance of the area and lend bring inspiration to the …
Japandi on the Rise
Blending Japanese minimalism and Scandanavian comfort, Japandi becomes the latest trend making waves in the interior design world. As we continue to spend a significant amount of time at home, Japandi provides an accessible formula for creating a clean, calm, and cozy indoor sanctuary. So, what makes up Japandi? Japandi on the Rise You might …
A New Wave of Wellness – At Home Rituals
If we used to consider wellness only as a good-to-have, the last year has made us rethink the formula: wellness as the new way of life. When home, commute, and office all merge into one, it feels essential, or even urgent, to prioritize at-home wellness. We have seen the rise of wellness apps like Calm, …
The Scents of Shangri-La
Imagine yourself strolling on the sidewalk on a bright spring day. A stranger passes by, leaving a fleeting record of scent for you to explore – an enchanting blend of floral perfumery: neroli, tuberose, ylang-ylang, and magnolia. So far, so fragrant, and hardly anything out of the ordinary. And then you realize, the fresh orange …
The Seamless
Optimizing Time to Achieve Your Best Self Do you see yourself going further and getting better? Do you imagine yourself – your life, health, and beauty coming together with ease as if by magic? Do you seek solutions that reduce friction to make everything happen more easily? If you can relate, then you might identify …
Emotional Cohort: The Mindfuls
Are You A Mindful? Do you find joy in moments of idleness, meditation, and gratitude? Do your daily doses of happiness come through calming products, playful experiences, and rediscovering intimacy and emotional connection? Do you long for microbreaks — take long walks in nature, listen to calming music, or apply healing oils to your skin? …
All The Ways to Express Love this Valentine’s Day
Deluxe chocolates, love letters, and lush flowers for Valentine’s Day—what a snooze! While many consider it the most romantic time of the year, the way we express love varies. Globally people are broadening the day’s appeal beyond just couples and celebrating all types of relationships and loves. So hug your fur baby, call a gal …
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Creating for A Greener Future
Imagine a future with healthy ecosystems, clean water, pure air, and healthy soil. Imagine we regulate our climate, allowing ice formations to stay intact and sea levels to remain in their natural state. Picture our oceans healthy and coral reef habitats thriving. We believe this is possible. Every decision our company makes can help bring …