Welcome to the always inspiring more world of Symrise! We invite you to join us on our captivating journey through the world of taste, nutrition, scent, and beauty. Subscribe to our blog and immerse yourself in the art of perfumery & taste creation. Learn about trends, make discoveries and get intrigued with everyday applications. Discover the inspiring stories behind …
Aussie Beauty
A Rising Power Hitter Today, we’re taking you along with us to Australia, one of our favorite places for beauty and fragrance inspiration. As a young country (formally established in 1901) with the oldest continuous culture, Australia is the new – important – kid on the block. We’re seeing many new exciting A-beauty products emerging …
Splish Splash My Dog’s Taking a Bath
Your favorite dog shampoo fragrance might not be his favorite Did you know that 10 % of a dog’s brain processes olfactive impressions while a human’s only 0.3 %? That means your dog’s sense of smell exceeds yours 13 times! Dogs’ heightened sense of smell gives them some pretty strong opinions on fragrances, and they often differ …
Angel Activist
Minimizing Impact on Society and Planet Angel Activists want change, and they want to achieve it in a gentle way. That means they are as serious and committed as others, in their very own way! People in this group continuously challenge ethical and environmental concerns by blending conscience and imagination, with a dollop of joy. …
Autumn in the Air
Let us just pause for a minute and savor the flavor of the season. For many of us, Autumn is a favorite time of the year. Do you harbor a fond memory of picking apples with your family? Do you purposely aim for fallen leaves as you walk, just to hear them crunch under your …
Finding the Cleanest Air in the World
Our Expeditions of Discovery Embark on unique journeys with Symrise to discover exotic locations where nature reigns supreme. We’re on the hunt for stimulating scents and flavors that serve as inspiration to our creative teams who work to bring these amazing sensations back to you. This takes on a renewed sense of importance these days, …
Feeling Clean during Covid-19
The world looks different from where we were a year ago. Hygiene was something many of us took for granted. It was a passing thought while washing our faces before bed or wiping our children’s hands. But, the Covid-19 pandemic has turned our daily lives upside down across the globe, completely shifting our notion of …
Of Blue Gold and White Angels
Although lavender was first used by the Romans who used it to scent their baths, beds, clothes and hair more than 2000 years ago, today lavender is an easily recognizable symbol of the south of France. Famously cultivated in the hills of Provence, this beautiful plant has become an iconic ingredient in modern perfumery. We’re …
K-Beauty, All Grown Up and Here to Stay
Beauty is more diverse than ever. The more we travel, the more we understand that inspiration can be found on every continent, in every region and within every culture. Our fragrance team scours the world of beauty to uncover trends that are taking hold across the globe …
Self-Care Isn’t Selfish
Health and wellness trends have been gaining momentum over the last few years as we’ve transitioned our thinking from want to need. Years ago, we might have considered the act of focusing on our own well-being a luxury, something for people who have more time or money. But today, wellness has become more of a …
Are Dogs the New Kids?
In the old days, dogs stayed outside; if they were spoiled, they had a doghouse. We tossed our table scraps in their food bowls and threw them a bone every once in a while. In those days, dogs had a purpose. They kept intruders away, herded farm animals or retrieved game while hunting.